Masterminded by a brand new team of creatives, the Salone del Mobile fresh new format will ensure the Milanese design fair keeps its 2021 promise! After a year of absence due to the pandemic, Milan Design Week is coming back this year, taking place from 5-10 September. Salone del Mobile has a new concept at this edition, Supersalone, and it’s one of the most waited events, alongside some exhibitions and events distributed across various areas of the city.
The products, the people, the places. Here are the latest news and your expert guide to Salone del Mobile (and Fuorisalone). Dubbed ‘Supersalone’, the 2021 edition of the fair, curated by Stefano Boeri, will be an immersive, unique design event.
Salone del Mobile 2021: Supersalone curated by Stefano Boeri
SuperSalone curator Stefano Boeri, the acclaimed Italian architect, has imagined this year’s edition as a pared-back incarnation, where big-branded booths that are costly to book, build and manage will be replaced with a variety of timely alternatives. To help him envision this rather special edition of Salone del Mobile, Boeri enlisted a diverse group of creatives: Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth, Marco Ferrari, and Elisa Pasqual from Studio Folder.
“A visit to the annual Salone is an exhilarating dose of energy and new ideas: we are all longing to accelerate, produce, review, enjoy”
– Anniina Koivu
Design talks and thematic exhibitions
A lounge area, designed by Donà, allows visitors to interact with design icons past and present, and access a series of food offerings specially curated for the fair. Within the fair, curator and Wallpaper* Milan editor Maria Cristina Didero has curated a daily program of live events, including talks, conversations, and lectures led by design’s great masters, architects, entrepreneurs, and creatives.
The pandemic has marked increased investment in the home and in creature comforts. This will reflect in SuperSalone’s prime focus on home furnishings. For a fair that has typically put more emphasis on the B2B audience, this year’s event will embrace public visitors and consumers across all days of the show.
A radical departure from the usual experience, where a series of mega pavilions house numerous stands, each imagined as a unique universe, SuperSalone will feature, amongst other concepts, a maze of doubled-sided panels that will display products.
Interspersed with cultural and creative programming, the vertical panels will provide brands a canvas to present their products without the burden of big budgets.
Supersalone 2021 also includes a newly conceived presentation titled ‘The Makers Show’. The curated display celebrates craftsmanship and innovation through a showcase by independent workshops, studios, laboratories, and start-ups that ‘bring together design and experimentation, new production techniques and materials research’. Their contribution, a note from the fair announces, ‘will make the diversity of the world of creative living even more exhaustive’.
How to get to Salone del Mobile
We recommend reaching Salone del Mobile by public transport to avoid the traffic on arrival and departure. M1 (the red metro line) connects the Rho-Fieramilano station with several locations across the city (including Porta Venezia and Duomo). The journey takes about 25 minutes and you’re bound to meet other design enthusiasts on board for dynamic conversation.
Salone del Mobile 2021 tickets, access and opening hours
The fair is open to architects, press design buyers, and other professionals. Visitors can register in advance through the Salone del Mobile for an e-ticket. On Friday 10 September, the fair will also be accessible by the general public, with tickets on sale through the Salone del Mobile website. Opening hours are Sunday to Thursday, 10 AM to 7 PM, Friday 10 AM to 4 PM.
Fuorisalone 2021 news: key locations to visit at Milan Design Week
Once you’ve had your full immersion into the furniture world of the fairgrounds, you’ll want to take a stroll through the city. As in previous editions, Fuorisalone 2021 will showcase the latest contemporary design throughout the city’s central neighborhoods. This is the most exciting time to be in Milan: historical palazzos open their eclectic interiors to the work of emerging design talent, showrooms showcase the latest launches and everywhere you turn, there is a promise of discovery (and exciting encounters).
Possibly the most picturesque neighborhood of Milan, Brera’s cobbled streets play host to an array of showrooms, galleries, and exhibitions spaces.
For Fuorisalone 2021 presentations include Salvatori’s displays of The Village (Via Solferino 11), a project featuring miniature houses by the likes of Patricia Urquiola and Kengo Kuma and German furniture brand Classicon presents new pieces inside an art gallery (Via Solferino, 44).
Interiors showroom hopping: Via Durini, Corso Monforte and Corso Venezia
Fuorisalone is a great opportunity for a full immersion into the best Italian furniture showrooms (many of which are practically located in a small area within the city center).
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5Vie is a historical district west of Duomo, home to spaces such as showrooms for BDDW (Via Santa Marta 19/A) and Apparatus (Via Santa Marta 14), and cultural hub Piazza Gorani, which includes Riviera (Via Gorani 8), a creative space led by Italian design brand La Palma. For 2021, 5Vie is planning a focus on designer AG Fronzoni, whose essential approach will be celebrated through a series of displays that show the modernity of his cultural heritage.
Milan Design galleries to know
Milanese design galleries have helped establish the city’s design and cultural panorama, with a successful mix of old and new designs often placed in conversation within their spaces. The design galleries in Milan come alive during Fuorisalone with specially commissioned projects, objects, and installations not to be missed.
Art, architecture and design sightseeing during Milan Design Week 2021
The beauty of design in Milan is that it’s often combined with art, architecture, and Milanese cultural institutions. Some of the most important cultural locations in the city are, more often than not, part of Fuorisalone’s programming. These include the Triennale (Viale Emilio Alemagna 6) with its recently inaugurated design museum: this year, Triennale hosts ‘Il Salone/La Città’, an exhibition that will highlight how the history of Salone is closely linked with the city of Milan.