Gucci, a venerable Florentine fashion house of almost a century, is a brand that has no qualms about upending its rich history in the name of creativity and originality. This ethos is prominently displayed in the complete re-design of the Palazzo della Mercanzia, home since 2011 to the Gucci Museo. The 14th century majestic palazzo at Piazza della Signoria, the historic central square in Florence, couldn’t be a more suitable location for Gucci Gardens, an interactive venue that showcases Gucci’s vision for the future, its distinct aesthetic and its evolving philosophy all the while glancing back at its celebrated history.
Conceived and designed by Gucci’s creative director Alessandro Michele, it brings together two floors of gallery spaces with a new restaurant by a three-Michelin-star chef, and a gift shop-cum-boutique that exclusively sells one-of-a-kind products, inviting visitors to immerse themselves in Gucci’s multi-sensory, all-inclusive universe.
Curated by fashion curator and critic Maria Luisa Frisa, the Gucci Garden Galleria takes over the first and second floors of the Palazzo in a series of exhibition rooms showcasing the extraordinary and eclectic creativity at the heart of Gucci. Frisa has eschewed a staid curation of chronological order preferring instead to confrontationally combine the past with the present in thematic groups whereby recent clothes and accessories are mixed with vintage pieces dating as far back as the House’s 1921 Florentine beginnings, memorabilia and ephemera sit side by side with contemporary artworks, and archival documents are accompanied by video installations.
See also: Kate Moss’s “Retro-Glamour” Holiday Home
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