Home Decor Ideas share with you the five reasons why SuperSalone is simply unmissable! Innovative brands, emerging talent, immersive installations, and unprecedented gastronomic experiences; this year’s edition of Salone del Mobile presents an exciting one-off concept.

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2021 is a very special year for Supersalone, Milan’s annual invitation to discover cutting-edge design. This year, its reimagined iteration, Supersalone, not only serves as an inspiring precursor to a full-fledged Salone del Mobile 2022 when we will celebrate its 60th edition at the Rho fairground in Milan, it brings the global design community together in a celebration of creativity and ingenuity at a time when we need optimism, hope and human connections the most.

1. The Latest In Design

5 Reasons Why Supersalone Is Simply Unmissable

With 423 brands across four pavilions, curator Stefano Boeri’s vision for Supersalone will feature increasingly innovative products, capable of fully responding to the changes inherent in contemporary living and explore their impact on a rapidly changing furnishing market and the individual needs of the consumers. From leading names in the furnishing manufacturing industry to independent makers, Supersalone will spotlight an increasingly diverse and conscious design community.

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2. The Lost Graduation Show

5 Reasons Why Supersalone Is Simply Unmissable
Chiaki Yoshihara’s Seam Of Skin collection. Image by: Yunosuke Ishibashi.

Curated by Anniina Koivu and showcasing 170 projects from students who graduated between 2020 and 2021, the show brings together emerging talent from a wide cross-section of disciplines hailing from 48 design schools in 22 different countries. From furniture design and incursions into the world of mobility, medical and sports design, to research into materials and design sustainability, The Lost Graduation Show is the place to discover those who will shake up the status quo of the entire sector.

3. Take Your Seat / Prendi Posizione

5 Reasons Why Supersalone Is Simply Unmissable
The exhibition features over 100 chairs from different eras, styles, and manufacturing processes.

Exploring the solitude and conviviality of the chair, curator Nina Bassoli in partnership with ADI / Compasso d’Oro Award will present an exhibition illustrating how design responds to shifting cultural paradigms. Imagined through a scenography featuring over 110 chairs – a mix of Compasso d’Oro award-winning designs and exceptional innovations presented at the Supersalone pavilions, the exhibition will tell the story of the most iconic, humble, and omnipresent design objects of all time: the chair.

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4. Gain Insight From Best

Featuring the likes of Boca do Lobo, Bjarke Ingels, Philippe Malouin, Humberto Campana, and Beatriz Colomina amongst others, Supersalone’s talks program will offer insight into a fast-evolving design landscape.

5 Reasons Why Supersalone Is Simply Unmissable
Luxury Furniture by Boca do Lobo
5 Reasons Why Supersalone Is Simply Unmissable
5 Reasons Why Supersalone Is Simply Unmissable

5. Unprecedented Gastronomic Experiences

Design and food have always evolved on the basis of human creativity and need. And with Supersalone riding on innovating and cross-pollination between different creative worlds, expect your taste buds to be tantalized. Identità Golose Food Court, the new concept tailor-made for the festival is imagined as a destination to savor the original recipes of some of the greatest Italian chefs and artisans, including Carlo Cracco with pastry chef Marco Pedron, Massimo Bottura with the workshop Il Tortellante, as well as Cristina Bowerman and Matias Perdomo, Eugenio Boer.

Stay with us to know more about Supersalone Milan Design Week 2021!

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